Australia's Drawing & Coloring App Trends in Q1 2024

In the first quarter of 2024, Australia's mobile users have shown consistent engagement with drawing and coloring applications across unified platforms. Sensor Tower provides a glimpse into the trends and figures that define the top 5 apps in this creative category.

Color by Number：Coloring Games from Wildlife Inc started the quarter with revenues of around $5K, peaking at $6K in late January before settling at a slightly lower $5K towards the end of March. Downloads showed a declining trend, beginning at approximately 7K and decreasing to about 6K, while weekly active users dropped from 33K to 27K.

Disney Coloring World by StoryToys Limited saw revenues fluctuating, starting at $3K, dipping slightly mid-quarter, and then peaking at $3.8K in mid-March. Downloads ranged from 1.4K to 1.7K, and weekly active users saw a low of 2.5K but recovered to 2.8K by the quarter's end.

Crayola's Crayola Create and Play experienced revenues that began at $2.7K and saw a spike to $3.2K in early January, later leveling out at $2.2K. Downloads started at just over 1K and saw a peak of 1.2K in late February, with active users starting at 1.7K and ending at 1.3K.

Pixite Inc.'s Adult Coloring Book - Pigment displayed a more stable revenue pattern, hovering around $2K throughout the quarter. Downloads for the app started at close to 900 but ended the quarter around 460, while active users declined from 1.3K to 750.

Lastly, Kids Drawing Games for Girls 5 by Bini Bambini Academy showed a revenue trend starting at $2.4K and ending at $1.3K. Downloads saw an initial 1.3K, dipping to below 600 in early February, then climbing back up to over 800. Active users started at 2.4K, with a slight decrease to 1.8K by the end of March.

For more detailed insights and data on app performance, Sensor Tower's comprehensive analytics tools offer an in-depth look at the trends shaping the app market.